“The wardrobe is the place where each of us chooses the daily representation of themselves” Sara Ricciardi
The wardrobe is in the collective imagination the place that contains all possible personalities of an individual. Every day when we decide what to wear we decide who to be and what side of us to show to the world, whether it is a total black look to go unnoticed or bright colours and patterns to make people talk about us. It is therefore a potentially kaleidoscopic world, where everyone holds memories and special moments alongside everyday habits and comfort zones. Each carefully chosen garment makes up a piece of us and our identity.
Among all wardrobes in the world there is one that has never ceased to intrigue and fascinate: it is the famous Vogue wardrobe, where trendy garments and accessories displayed alongside the most iconic ones that tell the story of the fashion world.
On the occasion of Milan Design Week, this legendary place was opened to the public in an exclusive event: The Vogue Closet. A true dreamlike journey through a series of rooms in which immersive experiences in the world of fashion, design and art have been recreated.
Inkiostro Bianco contributed to embellish the exhibition The Vogue Closet with its wallpapers and wall-to-wall carpets to further enhance the emotional impact of the experience. The achieved effect was that of an aesthetic container capable of welcoming and surprising those who entered the rooms, allowing them to create a dream world and give free rein to their imagination.
The aim was to create a different world, or rather a different wardrobe, in each room by playing with colours, contrasts and representative images.