The journey begins in Africa, a continent so large that it is almost inconceivable for a rational mind. If you have never seen it, you can only imagine it.
Rich in both geographical and cultural diversity, it has an undisputed and irresistible charm. Those who have already been there will always suffer from “Africa blues” and those who have not yet visited it cannot help but being tremendously intrigued.
A place of tribal stories, reminiscent of an antiquity engraved in the collective ancestral memory. A distant drum roll and barefoot dances on the red earth.
The smell of dust, sunburnt earth and the cries of wild animals, which camouflage themselves ready to snap and catch their prey.
Tales, stories, illustrations, comics even about Africa, stories passed on by travellers and explorers of faraway places. Stories that never cease to awaken the instinct for adventure that lurks within each of us. A mysterious and difficult tale to unravel, which few have been able to fully understand over the centuries.
The new ART-AI wallpaper collection is the result of an idea shared with the Italian designer Giuliano Ravazzini.
From his countless trips to Africa, he has brought a great lesson into his life: in extreme subtraction and simplification you can often find the key to get closer to the true meaning of things.