The choice of wallpaper as a wall decoration carries itself the desire to “change the scenery”. The wallpaper, therefore, as a background or almost as a setting, must adapt to the mood and style that has been defined during the interior planning phase.
Style is an expression of personality and so much more. It expresses the wish to transport those who live in that room to another era, country, climate, even to an imaginary universe.
Floral wallpaper represents a trend that interprets the personality of those who choose it and fulfils the desire to bring nature, its scents and its colours inside the rooms.
We want to share some curiosities about this trend to which we always dedicate so much space in our collections.
The floral style has its roots in the design world between the 19th and the beginning of the 20th Century, when It was very popular within architecture and decoration, typically known as art nouveau characterized by the use of forms derived from the plants and naturalistic world.
This trend has undergone numerous evolutions over time with contaminations of styles that have influenced different fields up to the present day.
From fashion to furnishing fabrics, from home design to interior decoration, the floral theme has now become a classic trend, a style not only for lovers of nature and green thinkers.
Every room has its flower. A classic setting could require romantic floral motifs such as our Liberty floral wallpaper reproducing a macro-detail of roses in antique pictorial style, or Infuse wallpaper, a floral pattern with repetitive pattern typical of the best tradition of wall coverings. However, it is not obvious that a classic setting determines the choice of wallpaper from traditional subjects. Contrasts can give the room a strong and welcoming character. Jacqueline and Promenade graphics propose a revisitation of traditional floral themes with contaminations of geometrical elements in the first case and naturalistic elements in the second case that reproduces a floral pattern with the repetitive insertion of lizards and insects almost breaking the classic austerity with a touch of originality.