Concerning the fashion sector, the cruise collections have become an increasingly significant and widespread phenomenon.
At the beginning they simply were collections presented in spring with items of clothing designed for the people who go on holiday in exotic places during winter vacations (hence the use of the term cruise). Nevertheless, their function has recently become wider. These collections are usually dedicated to the most promising markets and create the right occasion to choose exclusive locations for the catwalks to display easy to wear clothes and suggest new ideas to the customers rather than the seasonal classic collections. Outfits that can be suitable for holidays in the mountains, at the Caribbean Sea or at the Mediterranean Sea.
Collections featuring items specifically designed for summer holidays: big hats, bathing suit, bags and sandals to flaunt as a symbol of lifestyle. Now the audience has become wider and diverse and the same collection must be suitable for many different potential buyers, who live in different parts of the world.
